Social value grows up

Social value is out of its infancy but there’s a long way to go. Building magazine talks to AtkinsRéalis’s Peter Masonbrook and Michelle Baker about their ambitions for the sector.

Social value is still in its infancy, and we need to think about it as it being one minute past 12 in its evolution – we’re only there on the clock of its development,” says Michell Baker, associate director for social value.

She is quoting a speech from Professor Chris White, former member of parliament and author of the Social Value Act, at the social value summit Social Enterprise UK Birmingham in May 2022. It is an analogy she agrees with wholeheartedly, one that sums up the current state of the sector.

Her colleague Peter Masonbrook, also feels it is an apt description of where the built environment is positioned when it comes to social value.

“It’s about identifying the opportunities of engagement with local communities, individuals, staff and supply chain to drive a positive outcome”

Peter Masonbrook, head of social value.

Both Baker and Masonbrook agree that although the Social Value Act was first introduced in 2012 – a full decade ago – rather than looking in the rear-view mirror at an apparent lack of significant progress, it is better to focus on where the sector is now, review what is working well, and consider how those lessons can be applied to future projects.

In the Delivering Social Value report, which will be published in full on 21 April, produced by AtkinsRéalis, we will explore ways in which social value has been applied to various schemes at different project stages: pre-construction, in progress and post completion.

Defining and measuring

For Masonbrook the key challenge is still a misunderstanding around what exactly social value is and how to measure it effectively. On the latter point, he says it can be difficult to balance procurement requirements with finding the best social value approach for a specific project.

“I think there is still confusion around what social value is and what the purpose is from that perspective,” he says. “Public sector bodies now have to try to incorporate it into procurement, and to do that you’ve got to share; to show it in a fair and open approach – which is what often makes it a tick-box exercise.” This, he points out, may not be the best way to achieve value for local communities.

“Is a school engagement [to promote construction careers] more or less important than employing a local graduate? The point I’m making is that social value is a lot more than that,” says Masonbrook.

“It’s about identifying the opportunities through engagement with local communities, stakeholders, the supply chain and our clients, to drive a positive outcome and leave lasting legacies. That’s the whole purpose around social value.”

Case studies

The case studies explored in the report – a 4,500-acre redevelopment on the bank of the River Tees, a partnership with the London Legacy Development Corporation to ensure the ongoing social value provision of the 2012 Olympic Games, and the St Mark’s School project in Southampton – highlight the way in which approaches vary from project to project.

“We need to understand that we’re not going to change things overnight, as it’s only been mandated into public procurement policy for a short period of time”

Michelle Baker, associate director for social value

Baker delves into this further, saying the sector needs to look at how it engages with the community to ensure best outcomes. “We really need to embrace third-sector organisations because they are doing some of the brilliant work that maybe local authorities don’t always have the capacity to do,” she says. “They know their communities and what the local needs and priorities are.

“So, if we can work with them more, that’s our inroad into seeing how we can work together to maximize our impact and help deliver meaningful outcomes.”

Both agree that construction’s adversarial nature must change if we are to get the most out of our social value efforts. In the industry there is a tendency to “not really want to talk to our competitors around what we’re doing in social value”, says Masonbrook. “And while I understand it from one perspective, the essence of social value is that it’s collaborative – and that’s how we will actually achieve really powerful outcomes.”

Baker says this is why she has set up a professional services social value forum with her counterparts at rival firms – they come together and talk about their challenges, which are often the same, and discuss different solutions.

So, what can we do to move things forward? Baker says: “We need to understand that we’re not going to change things overnight, as it’s only been mandated into public procurement policy for a short period of time. However, by working with clients to enable them to deliver additional benefits through their projects, we can help shape the social value focus to provide outcomes that support those community’s needs.

Peter Masonbrook has more than 30 years of procurement and supply chain experience and has worked with AtkinsRéalis since 2016. He is an advisory expert in social value, economic benefit, sustainability and ESG and undertakes optimising social value within major public and private sector projects, with past clients including London Borough of Hammersmith + Fulham, Northern Ireland Water. He also supports the national frameworks of Scape, Pagabo and Crown Commercial Services.

This article was written by Jordan Marshall and published on Building here. The full Delivering Social Value report was produced by Building with Atkins and Faithful+Gould and originally published in Building Magazine in the April print.