Following our primary research into the challenges facing decision makers across the North of England, our follow-up research investigating the views of 16 to 21-year-olds shines a light on what truly matters to the next generation.
This independent research report explores the views of some of those who will be living in the hopefully ‘levelled up’ world of the future. The research focused on three issues:
- Place: young people’s views on the infrastructure and amenities where they live
- Prospects: young people’s feelings and expectations about their future education, skills, employment and opportunities
- Perceptions: what young people know and how they feel about political and social issues such as devolution, levelling up, climate change and mental health
This research is a companion piece to our Regional Rebalancing report from Summer 2022. That primary research explored the views of decision makers across four regions in the North about levelling up, the challenges, issues and priorities for those charged with delivering substantial and long overdue change to the regional imbalances across our country.
This new primary research focuses on the same four regions, but this time explores the views of the next generation, specifically 16–21-year-olds. It is a logical extension to the earlier research. What do those who will be living in a hopefully levelled up future want it to be like? What do they want from the future, do they think they will find it where they currently live and what fresh insights and perspectives might they have? What issues matter most to them and their daily lives?
The research a view of the future from the perspective of those who will live it, not those who professionally plan and deliver it.
As a company whose core work around infrastructure and transport has a direct impact on place and connectivity, it made absolute sense to seek out the answers to those questions. In so doing it took us outside our comfort zone: we and our peers do not often research the views of 16–21-year-olds. In particular, we explored their views on place, their prospects for the future and their perceptions about political and social issues such as devolution, levelling up, climate change and mental health.
We believe the findings are fresh and important and should be shared with everyone involved and interested in delivering levelling up. Business has a crucial role to play, and I hope this research can energise and inspire all of us in business to play the full part that is needed, in partnership with others, to meet the challenge.
Taken together, the Regional Rebalancing and this Next Generation report provide contrasting, valuable and rich insights into the challenges we face. They undoubtedly point the way towards further listening both by the private and public sector to what the next generation need and want.
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